To be the preferred regional Food Broker at Retail and Food Service in Atlantic Canada that provides a level of service unattainable by our competition:

• By representing a family of complementary Client partnerships;

• By assertively communicating and presenting all of our Clients' products to our respective marketplace;

• By providing knowledgeable support, service and follow-up to our customers while striving to balance the best interests of our Customers, Clients and Target Food Brokers A Member of Affinity Group;

• By providing a work environment and the tools so our people can achieve a high level of self-satisfaction in the effort to achieve our mutual objectives.